Viral Advertising

Background

Aimed at 16 – 24 fame junkies, Your60Seconds is a website where you can upload your talent videos and also judge which videos go up and which go down the ratings. But to make it more interesting the turkeys can win the prize as well as the true stars.

Challenge

To raise awareness of the new Your60seconds website amongst the primary target audience of technology savvy 16 – 24 year olds. A small budget required us to make the most out of viral marketing and make every penny count.

Solution

This fun to play viral game was created as part of the marketing mix. The link to the game is distributed via email and once you’ve played and got your score, you can input the email addresses of your friends and the game will automatically send out an invitation for them to play too. It’s an effective way of getting your target audience to do a big part of the marketing work for you.

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• - Brand Development
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