Gencia Media

Background

Capital Reward is a groundbreaking offering from SimplyBiz – the IFA support company. Targeted at independent financial advisers it provides valuable services targeted specifically at helping them increase the value of their businesses.

Challenge

The subject matter is dry and the offering is relatively complex. The Gencia team had to find a way to bring some ‘colour’ to the subject matter, add life to a website that would be visited frequently and keep the message simple.

Solution

The Capital Reward website is based on the Gencia PowerBase platform. This enables Capital Reward staff to easily keep on top of the frequent updates required to the site using this easy to use and powerful content management system. This site also keeps text to a minimum by featuring much video content. The simple streaming videos enable SimplyBiz and their partners to communicate the complexities of the scheme in the most effective way. Use of black, contrasting with vibrant colours denoting the various sections of the site, create a contemporary look for this new business.

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