Gencia Media

Background

PGAteetimes.com is a new and revolutionary concept that, for the very first time, will allow golfers to search for and book tee times online throughout the UK and Ireland.

Challenge

Online golf teetimes booking had never before been tried on such a scale and required meticulous research into both players’ and clubs’ requirements. PGAteetimes.com is a state-of-the-art internet application that not only brings a new online booking option to the golfer, but also provides a valuable tool for increasing the effectiveness of golf club management, marketing and communications. One of the most significant challenges is bringing the rich diversity of UK golf clubs together on one system.

Solution

PGAteetimes.com was architected from the ground up to be adaptable and scaleable and this huge graphic design, marketing, programming and interface design project was undertaken completely in-house by the Gencia team. Now the system is complete we have produced a user’s guide, marketing collateral and are now planning the marketing of the website to both the golf clubs and golfers. PGAteetimes.com is scheduled for official launch to the golfing public in 2007.

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