For many years now we have used online games as a marketing strategy at Gencia but in the present economic downturn the cost versus return of this strategy looks even more attractive.

Billets Media Monitoring predicts that TV advertising spend will reduce by £200m in 2009 while internet advertising spend continues to grow against a poor economic outlook. The reasons for this are many but one is clear cut - a well thought out and seeded viral game can attract millions of players, propogate the brand to targeted market segments and capture valuable customer data.

A recent game of ours received over 1.8m hits in only 3 months and generated a user database of over 800,000 containing valuable insurance renewal dates for our client. The total project cost came in at under £20k and presents incredible value for money. The lifespan of many of our games can be in excess of two years with data capture continuing for the whole period. Set these kind of numbers against other conventional forms of marketing and the financial benefits are clear.

If you're interested in discussing viral marketing for your business give us a call on: 0161 2145214