What comes first, the chicken or the egg? In website versus search strategy terms it's usually the website and that often means you've laid an egg - an expensive ostrich sized egg. That's because you've let the wrong things influence your decision about what dictates the style and content of your website - namely you, rather than your visitors.

Well, I say visitors, but you're not really going to get that many visitors if you don't have a good SEO strategy. A good SEO strategy is a start. If implemented well it can give your website a huge boost but to have a brilliant SEO strategy it needs to dictate much of the structure, look and content of your site. In other words it needs to come first, before the site is developed.

Researching your market, finding out who is looking for your servces and how they come to a purchasing decision should inform every part of your site design and content. What's the point of a site if it doesn't get found? What's the point of a site that gets found but doesn't appear to provide what I'm looking for? What's the point of a site that show's me what I'm looking for but doesn't provide me with a simple and direct way to get it?

Gencia provide this as a service. We call stage one of the process The Gencia Rich Site Survey and it tells you everything you need to know about your perfect business website before you make the investment. It also provides you with a blueprint for a website that has gravity; that attracts visitors, leads and real revenue.

For your blueprint to your ideal business website call Gencia on 0161 2145214 and ask for Christina