This is not the time to cut marketing spend
It is well documented that brands that increase their marketing during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during better economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home surfing the web rather than on the high street can deliver higher than expected audiences at lower cost.
If you have to cut marketing spend, try to maintain the frequency of your campaigns by replacing conventional media with email marketing, which is not only very cost effective but, when done well, gives more immediate sales impact.
At Gencia, we are passionate about business and creating a return on investment for our clients. We have developed cost effective methods to help our clients develop existing and create new business relationships.
To make your budget go further why not ask us for a free review of your marketing strategy.
Reviews are on a first come, first served basis. You are welcome to share this opportunity. Just forward this email on to colleagues, partners or clients that would benefit from a marketing review. They will appreciate it as much as you.
To request your free marketing review please email tina@gencia.co.uk
We look forward to working with you.
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