Manchester agency Gencia is supporting the ‘Calling Time on Violent Crime’ in Wrexham this weekend, a campaign commissioned by The Wrexham Community Safety team in Partnership with the Home Office and Wrexham Council.

Gencia’s Bloowire proximity marketing tool is set to engage hundreds of young revellers with key alcohol health and safety messages during the festive period.

TV monitors attached to promotional staff will encourage revellers to download a free Beer Goggles game, which demonstrates the effects of judgement following drinking.



An alcohol units calculator quiz can also be downloaded to remind young people to drink responsibly and personal safety messages encouraging young women to travel home safely will also feature in the wider campaign.

Clubs such as Liquid and Envy are also supporting the ‘think before you drink’ message by wearing t-shirts behind the bar and on the door.

Leading the Crime reduction element of the campaign is North Wales Police Sergeant Dave Marsden who says:

“Knowing your limits is about being safe, looking after friends and getting home safely.

“Bluetooth offers us a modern and measurable way to engage young people with key messages around alcohol and Gencia were chosen because of their experience of delivering full campaign strategies rather than just the technology itself”.

Home Office Adviser for North Wales Tim Nunn added that they were proactively supporting the partnership to ensure ‘people could enjoy the festive period safely.’

Apart from addressing the issue of alcohol related crime, key aims include communicating the health problems and consequential behaviours that can result from excessive drinking.

Partnering the project is Health, Social Care and Wellbeing Strategy Manager for Wrexham Council Gillian Cowan who commented:

“Health Challenge Wrexham is about encouraging individuals, organisations and local businesses to take ownership around health and wellbeing.

“It’s proven that alcohol can induce risky behaviour such as unprotected sex which itself can lead to further health consequences. 

Alcohol is one of six key areas where we need to engage young people and this is the media of acceptance within this target age group.”

The latest campaign completes a range of successful 2009 bluetooth projects for Gencia across within the area of health, crime and education.