Most Bluetooth marketing campaigns completely miss the mark. We've spoken to a number of people who have had a single bad experience with Bluetooth and completely written it off. Quite often this is because they've bought the Bluetooth transmitter hardware from a 'box shifter' who has then left them to try and formulate and deliver the campaigns on their own. Usually there are fundamental mistakes made in the execution of the campaign that render it completely ineffectual.

There are a number of reasons why a Bluetooth campaign performs badly:

• People are expected to know you're broadcasting - they don't!
• People are expected to have their Bluetooth turned on - they don't!
• People are expected to be interested in your message - they're not!

Quite simply, to be effective a Bluetooth campaign has to follow the same fundamentals as any other form of communication and a well executive campaign can be extraordinarily effective at delivering a powerful message. It seems so obvious but we've had a great deal of success by following these three simple rules:

• We tell people we are broadcasting
• We tell people to turn on their Bluetooth
• Most importantly, we send them content which is engaging and that they actually want to receive.

Like all really great marketing there needs to be something in it both for the sender and for the recipient. These three fundamentals are the key to an effective campaign and excellent delivery rates.

If you'd like to know more about how to think, create and deliver a great campaign call us on: 0161 2145214