Coventry City Council has approached Gencia Media Ltd to implement a mobile marketing campaign aimed at commuters in the city.

The campaign, which raises awareness of unsecured break-ins to local businesses, is taking place at the city’s railway station. Gencia are using their Bloowire Bluetooth transmitters to broadcast the message to commuters’ mobile phones.

To encourage commuters to actively switch on their Bluetooth and receive the content, Gencia created a guerrilla marketing campaign using the station itself to raise awareness.

 Life-size images of wallets, keys, credit cards and mobile phones have been used as floor stickers as well as bright yellow barrier tape on most of the vertical surfaces throughout the station.

“Using Bluetooth is a fantastic way to deliver a serious message to the business community of Coventry and unlike other marketing methods, the Bloowire units record all the data from each campaign. This will allow Coventry City Council to analyse the success of this campaign and see exactly how many people have been contacted and received the content.”

Said Tony Braide, Managing Director, Gencia Media Limited.

The campaign is set to run for a two week period from Tuesday 14^th July.