New Government or not, it looks likely that Community Cohesion will remain a key priority within the public sector in the months and years ahead.

With often such diverse communities however, how do you achieve Community Cohesion through your choice of communications?

Advances in Mobile Marketing have opened up new communication opportunities that can harness cultures, provide opportunities and create a sense of belonging.

Here are 5 ways mobile media can support your Community Cohesion strategy:

1. Instant Communication and Feedback

During recent campaigns we have combined the proximity power of Bluetooth with the interactive exchange of iPhone or Android apps. The latter allows the recipient to instantly share their views or concerns on a range of issues and for you to instantly capture those comments and details, offering greater peace of mind and assurance that voices are being heard.

2. Ability to share content

In the same way that residential communities are built, mobile communities also exist. If you send a person something fun and educational, they can pass it on to virally to friends. Remember it’s about a value exchange so if it is a serious message about Anti-Social behaviour, try collaborating with local leisure services to provide voucher offers and discounts.

3. Overcoming Language and Culture Barriers

Many of our campaigns are in up to 6 languages. Imagine the print costs of a campaign like that? With mobile marketing, one push of a button on receiving the content will change the language and make it a far more inclusive communication.

4. Detailed Response Reporting

With Bluetooth we can tell how many people have requested content. With mobile apps, the reporting is far more interesting and two-way communication is possible.

For sensitive campaigns such as Domestic Violence and Bullying for example, consider SMS short codes for discreet and instant cries for help.

5. Supporting Media

Using Mobile Marketing exclusively only goes part way towards achieving a solid Community Cohesion Strategy. It’s fair to say that many older people are not altogether comfortable with the media and therefore it’s important to maintain a healthy balance of communications.

Websites, Advertising, PR, Radio, Leafleting, Local Events and messages passed on via children at schools are all still very important factors when achieving a successful Community Cohesion strategy.

In Summary…

Mobile Marketing at its best can strengthen the Community Cohesion drive, probably save you some money and give you more detailed levels of reporting than many of the non-tangible traditional media.

Want to know how it could work for your authority? Contact Gary on 0161 2145214 or gary@gencia.co.uk for a free 1-hour consultation.