Are You Ready for Freshers?

Thu, 12 Aug 2010 18:21:00 +0100

It's approaching that time of the year when Crime Reduction teams throughout the UK are encouraging students to behave and act responsibly.

So how will your team ensure key prevention messages are being received, understood and acted upon amidst the excitement of it all?

Gencia works with Crime Reduction Teams to offer Mobile Marketing Campaigns that engage with young people and encourage positive and healthy behaviours.

We can support campaigns with a focus on:

Drink awareness
Personal Safety
Anti-Social behaviour
Sexual Violence and respect
Substance Misuse
Safer Sex

7 Reasons to choose Mobile

Ready to ditch the same old leaflet and Poster campaigns?

Here are 7 reasons to go mobile.

Accessibility: Mobile phones are the media of choice for young people
Reach: New smart phones offer solutions that go way beyond Bluetooth
Viral Potential: Send them something funny and engaging and they will pass the message on to friends, thus marketing your message for you
Cohesion: Growing Smart Phone usage numbers lend themselves nicely to Integrated PR and Social Media campaigns
Partner working: Join forces with leading drinks brands for joint drives in responsible drinking
Cost savings: Mobile marketing can offer significant cost savings against traditional media campaigns ? and it's greener too!
Reporting: You can measure the impact of your campaign and in some cases, report actual changes in behaviour

To discuss your plans, email gary@gencia.co.uk

Community Cohesion and Mobile Marketing - 5 tips for success

Thu, 10 Jun 2010 19:46:00 +0100

New Government or not, it looks likely that Community Cohesion will remain a key priority within the public sector in the months and years ahead.

With often such diverse communities however, how do you achieve Community Cohesion through your choice of communications?

Advances in Mobile Marketing have opened up new communication opportunities that can harness cultures, provide opportunities and create a sense of belonging.

Here are 5 ways mobile media can support your Community Cohesion strategy:

1. Instant Communication and Feedback

During recent campaigns we have combined the proximity power of Bluetooth with the interactive exchange of iPhone or Android apps. The latter allows the recipient to instantly share their views or concerns on a range of issues and for you to instantly capture those comments and details, offering greater peace of mind and assurance that voices are being heard.

2. Ability to share content

In the same way that residential communities are built, mobile communities also exist. If you send a person something fun and educational, they can pass it on to virally to friends. Remember it’s about a value exchange so if it is a serious message about Anti-Social behaviour, try collaborating with local leisure services to provide voucher offers and discounts.

3. Overcoming Language and Culture Barriers

Many of our campaigns are in up to 6 languages. Imagine the print costs of a campaign like that? With mobile marketing, one push of a button on receiving the content will change the language and make it a far more inclusive communication.

4. Detailed Response Reporting

With Bluetooth we can tell how many people have requested content. With mobile apps, the reporting is far more interesting and two-way communication is possible.

For sensitive campaigns such as Domestic Violence and Bullying for example, consider SMS short codes for discreet and instant cries for help.

5. Supporting Media

Using Mobile Marketing exclusively only goes part way towards achieving a solid Community Cohesion Strategy. It’s fair to say that many older people are not altogether comfortable with the media and therefore it’s important to maintain a healthy balance of communications.

Websites, Advertising, PR, Radio, Leafleting, Local Events and messages passed on via children at schools are all still very important factors when achieving a successful Community Cohesion strategy.

In Summary…

Mobile Marketing at its best can strengthen the Community Cohesion drive, probably save you some money and give you more detailed levels of reporting than many of the non-tangible traditional media.

Want to know how it could work for your authority? Contact Gary on 0161 2145214 or gary@gencia.co.uk for a free 1-hour consultation.

Gencia Blog - Mobile Marketing

Are You Ready for Freshers?

Community Cohesion and Mobile Marketing - 5 tips for success