As the credit crunch bites, shouldn't you bite back?

Sun, 11 Jan 2009 15:20:00 +0100

It seems like recession really is here. The news reporters look like they would be happier wearing full funeral garb, top hat and all, horses with plumes and perhaps the grim reaper standing slightly off camera. They couldn't possibly be more dour as they fill our screens and newspapers with more doom and gloom.

However, at Gencia business is looking good. We've picked up some fantastic contracts with new clients and we're looking for more quality people to handle the work load. We put a lot of that down to the hard work we put in in the 18 months leading up to the crunch researchng and developing new products, keeping ahead of the marketing game and making our service levels even better.

We've developed some niche products and services that are imaginative, innovative and effective. We're proving it with some key clients and soon we'll have some brand new case studies to show for it. Mobile marketing technologies are one of our key services for the first half of 2009. We've got some mind boggling stuff happening around the north west right now and it's generating a lot of PR interest. I can't wait to post the results of our efforts on this blog so keep watching this space.

Forget the doom and gloom. I'm going to be bold and predict that 2009 is going to be the best year we've ever had at Gencia. You make your own luck in this world by working hard, using your brain, employing the best people and doing great work. So stay positive folks.

If you're worried that your business might go into reverse in 2009 then give s a call on: 0161 2145214.

We'll show you how a results driven marketing campaign can make fools of the doomsayers and buck the trend.

This is not the time to cut marketing spend

Thu, 17 Jul 2008 16:23:00 +0100

It is well documented that brands that increase their marketing during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during better economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home surfing the web rather than on the high street can deliver higher than expected audiences at lower cost.

If you have to cut marketing spend, try to maintain the frequency of your campaigns by replacing conventional media with email marketing, which is not only very cost effective but, when done well, gives more immediate sales impact.

At Gencia, we are passionate about business and creating a return on investment for our clients. We have developed cost effective methods to help our clients develop existing and create new business relationships.

To make your budget go further why not ask us for a free review of your marketing strategy.

Reviews are on a first come, first served basis. You are welcome to share this opportunity. Just forward this email on to colleagues, partners or clients that would benefit from a marketing review. They will appreciate it as much as you.

To request your free marketing review please email tina@gencia.co.uk

We look forward to working with you.

Gencia Blog - The Crunch

As the credit crunch bites, shouldn't you bite back?

This is not the time to cut marketing spend