What is Blueprint?

At Gencia we understand how search engines work, how they have evolved and in which direction they are moving. Rather than use a generic out of the box solution that may or may not provide short-term gains, Gencia Blueprint provides a well researched and comprehensive SEO strategy for your business with long term success as a goal. This means that our strategies can be implemented without concern for the periodic changes to search engine algorithms. As each website is different in terms of scale and targets, Gencia Blueprint is researched and developed accordingly for each client, though the methodology we employ to construct each Blueprint by and large remains the same.

Blueprint optimises your website accordingly

Before the structure and content of your website can be determined, Blueprint will research the niche in which your website operates in order to ensure the site’s content is relevant to what users are searching for, this is done by:

• Researching and selecting relevant keywords
• Research competition for desired keywords
• Research and analyse the SEO carried out by competitive websites
• Optimise the website structure, content and design on a page by page basis rather than a site wide basis
• Ensures each individual page is fully optimised for its target keywords

If you have an existing website, Blueprint will analyse your existing traffic trends to identify your websites current strengths and weaknesses and use these to determine the direction in which your new website will go.

Page 1 | Page 2