Gencia is a mobile marketing agency.
Bluetooth Marketing (or Proximity Marketing) enables you to send small digital media files to any suitable device (such as a mobile phone) via a transmitter. It's FREE to send and receive and has a huge impact when used as part of any campaign.
We launched a drinks awareness campaign in Liveropool city centre over the festive period utilising Bluetooth technology. Videos were projected onto buildings encouraging revellers to switch their Bluetooth on and download the campaign directly on their mobiles.
The dignity brand has been created as an umbrella theme that can support varied campaigns ranging from sexual health to antisocial behaviour. Positive images of cool young adults enjoying themselves responsibly feature to help re-enforce the dignity message and strike a chord with the target audience.
To raise awareness of unsecured break-ins to commuters at Coventry station we developed an animation which was broadcast via Bluetooth. To encourage people to switch their Bluetooth on, we created adhesive barrier tape and floor stickers using images of the type of items that are stolen in unsecured break-ins. These were then placed all around the station for maximum visual impact.
Environmental Policy