Brand Development

Background

Selling secure financial futures to a wary public is a tough proposition for any start up company. Bigger Futures were just such a small, start-up. They immediately saw that they needed a big brand.

Challenge

To create a brand for a new business that would give the impression to its customers that it was a longer established and bigger organization than it really was. To quickly establish the companies brand values of safety, trustworthiness, specialist knowledge and security.

Solution

Reinforcing one of the companies key messages quickly became the focus of the new brand - 'make your future bigger than your past.' Gencia introduced the concept of the 'big B' into the logo and created a distinctive identity and a suite of marketing materials where everything was BIGGER. The animated
blow-up 'B' epitomises the thinking behind the brand.

The website can be viewed at: www.biggerfutures.com

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