Email marketing campaigns are one of the ‘bread and butter’ services that we provide to our clients. However, as cost effective as Gencia’s e-marketing campaigns are, start ups and smaller companies sometimes cannot allocate a budget for a managed campaign. Gencia have developed a solution for just this scenario – we call it LiveWire Campaign. It has it’s own website which can be viewed at: www.livewirecampaign.co.uk

LiveWire Campaign is Gencia’s DIY online HTML email delivery system for smaller businesses. LiveWire Campaign streamlines the creation and delivery of e-marketing campaigns to designated email addresses and provides full, real time reporting on the results.

LiveWire Campaign is FREE to register and to use, allowing smaller businesses and sole traders to communicate with 50 of their customers every 30 days at no charge. For users who need to send more than 50 mails we have created a unique pay-as-you-go pricing model. There’s no commitment, so businesses can jump in and out of email marketing as and when their needs dictate.

Businesses use LiveWire to communicate with their clients and customers via branded HTML emails. LiveWire’s intuitive, easy to use interface allows a user to quickly design and edit an email campaign from a wide range of pre-populated template designs and deliver to their recipients quickly.

Email usage statistics are tracked automatically via our ‘campaign manager.’ This response analysis gives the marketer detailed feedback on each mail recipient in real time. A comprehensive report is produced for each campaign sent, showing bouncebacks, opens, reads and click throughs.

LiveWire Campaign simplifies the processes involved in e-marketing and significantly reduces costs for smaller companies. LiveWire’s FREE basic cost and its uniquely simple pay-as-you-go voucher scheme differentiates LiveWire Campaign from its competitors.

While offering many unique features LiveWire remains true to the Gencia philosophy of simplicity and ease of use. Comprehensive user tracking and analysis tools allow you to track and target your audience more effectively, improve response rates and produce a measurable return on investment.

An intuitive web-based interface allows access to the system 24-7. LiveWire Campaign is used by many businesses around the globe as an internal and external communication tool, delivering millions of branded e-marketing messages to their customers.

LiveWire campaign is a high capacity, powerful, secure portal for your e-communication strategy.

Do you have a reason not to use it?

• Fast: email newsletters can be created in minutes and delivered in seconds
• Free: No software license fees
• Low cost: No printing, mail house or postage costs
• Reactive: Campaigns can be designed, delivered and analysed within an hour
• Interactive: Customers are part of a shared information environment and every recipient gives you feedback
• Results: Campaign results can be read in real time and closed within 72 hours
• Simple: A user-friendly and intuitive interface helps you create and manage your campaign more effectively
• Efficient: Concept to completion in hours rather than weeks or months
• Bespoke: Gencia technicians can customise LiveWire to suit your exact requirement

For more information, visit the LiveWire Campaign website at: www.livewirecampaign.co.uk

Alternatively, if you don't have the time to DIY and you are looking for a bespoke, managed e-marketing campaign, call Christina on: 0161 214 5214