Background

SimplyBiz is the 6th fastest growing private company in the UK according to the Sunday Times Fast Track 100, December 2007. Gencia have provided a full service agency function since SimplyBiz’s launch in 2002. It became clear in late 2008 that the SimplyBiz brand required a refresh to keep up to date with the speed and direction of the business.

Challenge

As industry pioneers SimplyBiz has continued to enhance and expand it’s complex range of services over the years. Throughout 2008 and 2009 there was significant development in the business model and the changes had to be communicated to the well established customer base. It was also clear that, in order to continue the company’s phenomenal growth, it needed to move into new target markets and the brand should be moved on in order to facilitate this.

Solution

SimplyBiz has an unparalleled range of services within the industry and some well know figures as part of its management team. As with many service based organisations the quality of the SimplyBiz personnel is one of the key differentiating factors. Gencia developed a more modern and dynamic brand style for the company that featured SimplyBiz staff throughout and has a consistent look and feel both on and offline. The language used throughout all SimplyBiz communications is always positive, simple and straightforward and the new positioning line we developed for them establishes the unequivocal truth of SimplyBiz’s success as an organisation since 2002. They are: Pioneering. Professional. Personal.

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