MOBILE NEEDLES CAMPAIGN
Needles Can Be Deadly
Background
Gencia was approached by the Safer Vale Partnership to create a campaign warning of the dangers of discarded needles.
In addition to communicating the dangers we were also tasked with devising a way to report the location of needles when discovered.
Solution
Our solution was to create a mobile app that would deliver the message in a striking way using simple bold graphics and typography whilst allowing the user to report the location of the discarded needle to a hotline.
The App also allowed people to ‘Tag’ the location of the needle on a map using the phone’s geo co-ordinates.
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- Not A Target
Gencia was approached by the Safer Vale Partnership to deliver an "Anti Bullying" multi-media campaign to mobile phones.
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- How Well Do You Know Your Mates?
Using the data gathered from the RU Different online survey, Gencia developed a mini quiz game that can be played by students to help guess the results of the survey.
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- R U Different?
R U Different is a nationwide Intervention that uncovers the real attitudes and perceptions of young people – and tackles these views in a positive, efficient and measurable way.
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