MOBILE NEEDLES CAMPAIGN
Needles Can Be Deadly
Gencia was approached by the Safer Vale Partnership to create a campaign warning of the dangers of discarded needles.
In addition to communicating the dangers we were also tasked with devising a way to report the location of needles when discovered.
Our solution was to create a mobile app that would deliver the message in a striking way using simple bold graphics and typography whilst allowing the user to report the location of the discarded needle to a hotline.
The App also allowed people to ‘Tag’ the location of the needle on a map using the phone’s geo co-ordinates.