Tony Braide

Managing & Creative Director

Tony has spent over 25 years working as an award winning creative within the marketing industry in London and Manchester. He is the founder of Gencia and LiveWire Campaign (DIY email marketing) as well as co-founder of Your Brand Reality (creators of flipscape), Social Sense (creators of the RUDifferent programme) and Mmunic. In recent years, through these companies, he has helped many large corporations such as The Carphone Warehouse, Siemens, SimplyBiz and Lloyds embrace new marketing methodologies and increase revenue.

Tony's love of technology, gadgets and everything new drives him always to be at the cutting edge and developing innovative marketing strategies for his clients.

Mike Houghton

Managing Director (Gencia Promotions)

Mike has spent over 25 years in the marketing industry both with blue-chip retail and financial services clients and leading London and Manchester based agencies where he has held a number of senior and board level positions.

Mike’s passion is to help clients realise significant improvements in customer engagement and sees the Smartphone as a crucial device to achieve this. His work in the last few years has been dedicated to pioneering new technology solutions and creating the strategies to facilitate their implementation.

In his spare time Mike is heavily involved in the local community as a Town Councillor and is a lover of all things sport related (except badminton).

Stephen Conway

Sales Director
(Gencia Promotions)

Stephen has managed successful business development teams within marketing agencies for the past 10 years and has worked with some of the UK’s most instantly recognisable brands by creating acquisition campaigns that have consistently outperformed client’s expectations.

He has been heavily involved in the development of Gencia’s exciting new voucher delivery platform SIVs (smartphone incentive vouchers) which delivers promotional marketing campaigns via the end users mobile device.

Stephen’s enthusiasm is unequalled and highly contagious, he just simply thrives on fresh new ideas and has excelled at taking brand new concepts to the marketplace.

Gary Lovatt

Senior Account Manager

Gary works with Gencia’s clients in both the public and private sector to create ideas, formulate marketing plans and manage campaigns.

Recent public sector campaign successes include tackling alcohol awareness, substance misuse, bullying and a sexual consent campaign for Wrexham Community Safety Partnership which received two national awards.

Gary continues to work with the team to create products and services that can be accessed quickly and efficiently by clients seeking positive and measurable outcomes.

Probably the funniest guy in the office – well at least he thinks so anyway.

Rick Webb

Studio Manager

Rick started life at Gencia in 2005 as Senior Interactive Designer and has worked on a huge variety of projects (including the infamous Make Baz Go Bananas game) specialising in the interface experience for websites, flash games, CD-Roms, video presentations and mobile applications. He has always kept up to date with the latest web innovations, ideas and thinking in order to ensure he remains at the forefront of this ever changing, ever advancing field.

Rick is now the Studio Manager utlising his extensive knowledge of all Gencia's clients to take on the responsibilities of managing day-to-day operations in the studio.

In his spare time Rick can often be found in the middle of the mosh-pit at gigs.

Laura Baxendale

Account Executive

Laura’s main role is to look after Gencia's clients, making sure expectations are met and developing relationships for current and future business.

With a background in design and account management, along with over 12 months experience working in one of the UK’s leading and award winning events management agencies, she has a great mix of people, creative and organisational skills.

Glyn Jackson

Senior Developer

Glyn's philosophy is built around his idea of changing the web, making it mobile and accessible for all users.

He has become one of the UK's leading experts, winning awards on popular sites like Experts-Exchange and contributing to other projects in his spare time.

A former NET, ASP.NET, VB.NET developer, Glyn has adapted over his 11 years in the industry and now specialises in CFML, AJAX, JavaScript, HTML 5 and JAVA due to their rapid development nature.

He also plays the guitar but his code is far better than his chords!

Edem Adjogatse

Developer

Edem is a hugely experienced developer specialising in HTML 5, XHTML, CSS, AJAX, jQuery and MS SQL Database Development.

For the last 7 years Edem has worked on challenging projects, implemented new technology for clients. He has also worked with several enterprise level applications built in ColdFusion that handle thousands of transactions per minute.

He's not bad on a badminton court either, although his smash shot does need a little work!

Martyn Joyce

Mobile App Developer

Martyn started his tech career as an ASP developer for more years than he cares to remember. Then, in a bid to modernise and become just a little bit more interesting, he jumped into Adobe Flash as an AS3 developer where he created rich content websites for many well-known brands. In another career twist Martyn has now turned his attention to mobile application development, focussing on utilising Appcelerator’s Titanium products to create apps across both iOS and Android platforms.

Ian Rafftery

Senior Designer

Since graduating at the top of his Design & Communications class in 1994, Ian has consistently been creating outstanding work within the design industry in the North West. He has worked in a variety of environments from small agencies to large organisations before joining Gencia.

Having run the creative for a pioneering brand of catalogues within the largest home shopping retailer in the UK, Ian decided to return to the more diverse and challenging arena of a Design & Marketing agency. He has produced materials for The Ryder Cup and several FIFA events including World Cups, as well as servicing many other B2B and B2C clients.

Rachael Farmer

Junior Account Manager

After a successful placement at Gencia following her graduation from University, Rachael joined the team permanently in September 2012. Her main roles include helping to compete for and manage social marketing projects within the public sector and supporting the management and Gencia production team to ensure these projects run on time.

With a strong passion for marketing and appetite for a challenge, Rachael’s infectious smile and ‘can do’ attitude make her a popular and very capable member of the team.