Having supported the digital infrastructure for the SimplyBiz Group for over 17 years, Gencia were the natural choice to design and build the new website for a brand launch.
Changing from the SimplyBiz Group to Fintel wasn’t just about a new name and new look. It was a whole new approach to how the organisation enables financial services to operate more efficiently.
This had to be reflected online and Gencia created an inspiring website that showcases the organisation as a future-focused fintech in a new era of data-led and digital services. Utilising bespoke video and animations, we created a vibrant and exciting site that sets Fintel apart in what is sometimes perceived as a staid and conservative industry.
And the website didn’t just create a visual impact, it had a positive financial one too. The share price of the group increased immediately after launch – proving yet again that well thought through and well-executed design adds value.
