Horizon is a new company offering a smooth and seamless business exit for financial advisers. We were tasked with creating a new brand that would uniquely position the company within the marketplace and form the catalyst of an effective launch marketing campaign.

A Gencia branding workshop with key stakeholders uncovered the brand DNA and key propositions. From there, we began to look at a series of visual treatments that would represent this new organisation and its values and resonate with its target audience.

Gencia created a brand identity that reflects a friendly, modern company with a revolutionary offering. This contemporary, highly graphical brand approach represents transition, momentum, and ‘take off’. These concepts are represented through the use of morphing geometric shapes, abstract images selected for their representation of smooth transition between forms, and the use of keylines that split the page and add movement and dynamism.

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