Horizon
Horizon is a new company offering a smooth and seamless business exit for financial advisers. We were tasked with creating a new brand that would uniquely position the company within the marketplace and form the catalyst of an effective launch marketing campaign.
A Gencia branding workshop with key stakeholders uncovered the brand DNA and key propositions. From there, we began to look at a series of visual treatments that would represent this new organisation and its values and resonate with its target audience.
