Gencia were tasked with engaging MNO & MVNO retail sales staff anytime and anywhere and incentivise them to sell more HTC smartphones. Speed, ease of use and robust data capture were key requirements.

Gencia designed and developed a bespoke, AWS cloud-hosted digital retail partner training & engagement hub where staff received points (for taking product knowledge tests successfully) in order to earn rewards. Participants received & redeemed rewards on their smartphones securely using Gencia’s bespoke mobile-based reward redemption system.

HTC Europe engaged over 55% of the UK’s mobile retail footprint on the system and achieved 36% growth in year-on-year handset sales.

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