Revitalising the ‘corporate’ image of this not-for-profit organisation by reflecting its dynamic, vibrant persona, enabling it to better engage with young people and support the financial advice profession by improving access to training for all.

Young people are the future of this sector and the New Model Business Academy were keen to appeal to this demographic. Gencia took what was a very business focussed design and re-positioned the public facing website so it appealed to a younger audience with a more informal look and feel, whilst still maintaining a professional image.

This friendly and fully-responsive design was also implemented on the secure member website which supports financial service firms and individuals with all their development and training needs.

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